“Throwdown North of Town Surf Classic” is an annual surf contest for kids happening on the Outer Banks of North Carolina. The contest is a charity event which raises money for an individual in the community who is in need. Last year they successfully raised more than $10.000 to help pay medical bills for a local kid.
This year will be the 7th consecutive year that the event has taken place and they decided it was time to launch a dedicated website. Previously they have relied on flyers and a Facebook page, which still feature heavily in the marketing effort.
The site is a simple WordPress setup serving information about this years event and linking over to registration and payment at active.com.
The site has nice little countdown, an instagram hashtag feed as well as an embedded livestream from the event.
In the future the registration may be integrated more closely with WordPress but this is beyond the scope of the initial project.